Faster, smarter marketing

Introducing Google Marketing Platform, a unified advertising and analytics
platform for smarter marketing and better results

Easy-to-use tools for small businesses

Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.

See small-business solution

Advanced solutions for large enterprises

Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions.

See enterprise solution

Our Adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.






Integrated solutions for every marketer.


Understand your customers so you can deliver better experiences


Data Studio

Bring your data to life with engaging, customizable report.


Test variation of your site and apps.


Get fast,reliable opinion

Tag Manager

Manage all your tags without editing code.

Display & Video 360

Reach today’s always-connected audiences wherever they are.

Search Ads 360

Get real-time data and unified insights for your search campaigns.

Bain report: How top brands grow with timely customer connections.

New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.


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Stay in the know.

Explore articles, white papers, and other resources to help inform your marketing and analytics decisions


How leading marketers get time on their side

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Case Study

Moncler hits 72% rise in revenue with Google Marketing Platform’s full stack digital marketing solution

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White Paper

Why an analytics strategy today can give your company an edge tomorrow.

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See all resources

Let’s partner up.

Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing

Find a partner

Help when you need it.

We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.

Get support